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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


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How a Software Company Leveraged Amazon Web Services to Improve Customer Experience and Enable User Growth

September 26, 2018 — In this video interview with software company Bluehorn, we take a technical look at optimizing your product so you can increase sales. 

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Reputation Management: How to prepare for and respond to a cyber attack]

September 17, 2018 — Deftly handling negative stories about your brand is ever more important in the age of Google. Here are eight tactics to help defend against and manage an attack on your brand.

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How to Structure a Story in a Presentation

September 12, 2018 — Learn this six-step framework for crafting engaging presentations created by Flint McGlaughlin, Managing Director and CEO, MECLABS Institute.

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