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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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October 10, 2018 —  Learn how to get value proposition alignment from all the key stakeholders in your business.

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October 5, 2018 — How businesses are achieving significant conversions by shifting to an emotional, customer-first marketing strategy. Research shows that the ultimate reason many people buy is ...

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