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Selling and Marketing to Senior Citizens When Your Team is Very Different From the Customer
April 26, 2018
Omnichannel Marketing Chart: The biggest challenges to marketers’ omnichannel strategies
April 12, 2018
April 11, 2018 — If you think shorter is better, get ready to have your paradigm rocked as we share discoveries from a landing page experiment.
April 5, 2018 — To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails.
Referral Marketing: 4 case studies
April 3, 2018 — Four popular case studies with ideas and tactics to launch or optimize your own referral programs.
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Marketing 101: What is website usability?
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares how he is challenging "best practices" assumptions and generating a big increase in leads in the process.
