MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
January 11, 2018
January 10, 2018
January 5, 2018 — Marketing is the strategy of educating customers about a company’s choices in the marketplace, who their product or service will be a good fit for, and who it won’t. Advertising is then used to take that strategy and communicate it to an audience. Read on to learn more.
January 4, 2018 — When planning MarketingSherpa Summit, we sifted through many speakers looking for the best example of customer-first marketing. We hit the jackpot with Scott Dikkers, founding editor of The Onion. Learn how the team at “America’s Finest News Source” built an engaging relationship with its audience, wrote attention-grabbing headlines, tapped into trending topics and managed creative talent.
January 3, 2018 — To help inspire your marketing goals for 2018, we’ve compiled a list of our readers’ favorite B2B content from last year. Read on to learn how to avoid the 3 most common social media mistakes, 5 Inbound marketing hacks that can be applied to B2B marketing, how to avoid automated personalization mistakes and more.
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In your organization, which channel has the most impact to maintain/increase customer retention?— MarketingSherpa (@MarketingSherpa) January 8, 2018
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Customers as Value-Creating Partners, Not Just Value-Extraction Targets
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000