Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We offer agency services to help you achieve more effective customer-first marketing
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


free data tool

View More Content ›

More from MarketingSherpa Reporters

View More Content ›

Laugh and Learn: 15 funny stories from the marketing, advertising and public relations industries with serious lessons

Laugh and Learn: 15 funny stories from the marketing, advertising and public relations industries with serious lessons

January 7, 2021 — 2020 has been a [insert expletive here] year.

So as we get going into 2021, we figured you could use a lighthearted moment in your day to get the year started off on a positive note. A smile. Maybe even a good hearty laugh. After all, live is more than just heady world events and non-stop marketing results.

Of course, this being MarketingSherpa we won’t just make you smile, we’ll get you thinking as well. Read on for funny stories packed with serious lessons about targeted advertising, negative keywords, viral campaigns, coupons, SEO, pricing, CRM/marketing automation syncing, and more.

Read On › 

Proven Website Marketing Tactics: 1 large and 5 small changes that got big results

Proven Website Marketing Tactics: 1 large and 5 small changes that got big results

January 4, 2021 — Where is the low-hanging, tastiest fruit on your website? To give you ideas for the ripest areas to pluck, read on for examples from Bacardi, a software company, real estate service, e-signature solution, ecommerce site, and online payroll provider.

Read On › 

Value Proposition: Marketing examples for each of the 4 essential levels of value prop

Value Proposition: Marketing examples for each of the 4 essential levels of value prop

December 16, 2020 — We heard from 191 marketers about their key lessons from the year 2020. We winnowed them down to bring you the most essential lessons in this article.

Read On › 

 


Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions